The Hunger Project UK has launched a new experiential food campaign to highlight the impact of hunger on women around the world.
“A Day in Her Food challenges participants to live one day (or more) experiencing what a woman living in chronic hunger in Senegal, Bangladesh, or Peru, would eat, understanding to small extent what life might be like for her, and fundraising for our work empowering communities to end hunger,” explains Campaign Manager and creator, Niki Psarias.
The challenge provides supporters with full recipes for whichever country’s menu they choose to follow. “We’ve collaborated with our teams in Senegal, Bangladesh and Peru to produce authentic recipes of what a woman would have on a daily basis,” says Niki.
With a country from each continent where The Hunger Project works, the challenge asks participants to join Team Senegal, with its beans and rice-based dishes, Team Bangladesh, that features lentils, rice and chilli, or Team Peru, with dishes consisting of potato, wheat and corn, with participants asking friends and family to sponsor them as they take on the challenge.
The organisation hopes to tap into the current passion for food, taking it one step further, using food to inspire people to talk about and understand global issues of hunger and poverty.
As well as an individual challenge, the campaign also welcomes teams to take part in workplaces and schools, selecting one of the recipes from one of the menus and making an A Day in Her Food lunch, or dinner.
How to take the challenge:
- Visit www.adayinherfood.org to sign up
- CHOOSE A DATE – pick any day that works for you
- CHOOSE A MENU – are you team Senegal, Bangladesh, or Peru? With full recipes provided, choose one country and follow what a woman would eat in a day.
- MAKE A FUNDRAISING PAGE – make a page on JustGiving and get family and friends to support you on your challenge: https://campaign.justgiving.com/charity/hungerpt/adayinherfood
- SPREAD THE WORD – share your experiences and photos of your meals on social media, with hashtag #ADayInHerFood
Why A Day in Her Food?
According to the UN, 60% of the world’s hungry are women and girls. Some cultural traditions mean that women eat last, and when crisis strikes, women will sacrifice their food consumption entirely to make sure other members of the family are fed.
“We want to highlight the disproportionate effect that hunger has on women,” says Sophie Noonan, The Hunger Project UK’s Country Director. “But we know also that women are the key to ending hunger in our lifetime. Research shows that when women are empowered and supported, everyone benefits: communities become more resilient, families are healthier, more children go to school, incomes increase, and agricultural productivity improves.
All funds raised from A Day in Her Food go to The Hunger Project, to support our work empowering women and men to end their own hunger, for good.”
Chronic Hunger vs Famine
Less than 10% of the world’s hungry are suffering from starvation or famine. The vast majority of people are living in chronic persistent hunger, the day in, day out reality of not getting enough nutrients that the body needs in order to live a healthy life, as well as a distinct lack of variety (the same meals will be repeated again and again).
“Some of our challengers will take on A Day in Her Food for 3 or more days, thus really understanding what that lack of variety and choice might mean for these women and their families,” says Niki. “Although the number of hungry people has been almost halved in the past 20 years, 795 million people around the world are still living in chronic hunger. We’ve still got work to do.”